Hamrovivah project
App Design
Project Overview
Hamrovivah is a Nepal-focused matrimony app designed to provide a seamless and culturally sensitive matchmaking experience for Nepali singles. The app was developed with the goal of balancing traditional values with modern functionality, creating a user-centric platform that simplifies the process of finding a life partner.
The project required in-depth research into the unique preferences and behaviors of users in the Nepalese market, ensuring that both the visual design and the user interface cater to their needs. The color palette, typography, and layout choices reflect the warmth and vibrancy of Nepali traditions, while the app's features, such as advanced filtering, personalized matchmaking, and secure communication channels, are built to offer an intuitive and trustworthy user experience.
The design process involved wireframing, prototyping, and several rounds of user testing to validate the usability and emotional appeal of the app. The end result is a culturally authentic, aesthetically pleasing, and user-friendly matrimony platform that supports users in making meaningful connections.
My Contributions
As the sole UX/UI designer for Hamrovivah, I was responsible for overseeing every aspect of the design process, from user research to the final handoff. This role required me to balance both UX and UI responsibilities, ensuring that every feature of the app was thoughtfully crafted for an intuitive, user-friendly experience. By handling every design task independently, I ensured the product was both culturally relevant and functionally robust, allowing users to navigate and engage with the app seamlessly.
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Sanjana is a driven professional working in a fast-paced marketing firm. She’s tech-savvy enough to use digital tools efficiently but appreciates straightforward, intuitive interfaces. With a busy work schedule, she values convenience and clarity in the apps she uses. Sanjana is ready to find a life partner who aligns with her values and aspirations but is cautious about using online platforms due to privacy concerns.
- Sanjana is serious about finding a partner who shares her cultural values, interests, and future goals. She’s looking for an app that supports detailed profile creation and allows for meaningful connections.
- Sanjana needs the app to clearly communicate its purpose, process, and privacy policies upfront, giving her confidence that her data is safe.
Challenges with the Previous Design
The new color scheme of orange, skin, and cyan was strategically selected to foster warmth, trust, and clarity, enhancing the overall user experience for a matrimony app.
- Montserrat and Roboto were chosen for their clean, legible, and modern appeal, enhancing readability and ensuring a polished look across the app.
- All personal documents are kept private and used solely for identity verification, ensuring that every user on the platform is genuine and trustworthy.
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"Every UI is crafted with precision and passion, ensuring functional and engaging user experiences. This commitment to quality design makes it an ideal choice for projects seeking standout solutions."
Crafted by Isha
Till sunset | Made with Love💙